by Carla Johnson | Mar 13, 2018 | Business, Change Management, Corporate Culture, Women Keynote Speakers
March 13, 2018 By Carla Johnson Last week, USA Today senior technology writer Jessica Guynn called out cybersecurity technology giant RSA for having only one woman speaker at its event – anti-bullying activist Monica Lewinski. The RSA Conference is one of the world’s...
by Carla Johnson | Aug 25, 2016 | Branding, Marketing
August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the...
by Carla Johnson | Apr 4, 2016 | Branding
April 5, 2016 Every day, the digital world shines a spotlight on brand inconsistencies. Employees and potential candidates might get one impression, customers and partners may have another experience, while investors and influencers might see an altogether different...
by Carla Johnson | Sep 30, 2014 | Business, Creativity, Leadership, Marketing
September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. It’s about realizing,...
by Carla Johnson | Oct 24, 2013 | Branding, Internal Communications
September 24, 2013 “Let me tell you a story…” is one of the most powerful phrases you hear. Yet while people relish this from Hollywood movies and best-selling authors, they often shun it in the board room. They shouldn’t. Some companies are slowly starting to...
