Human-Centered Design – Carla Johnson

Human-Centered Design: What It Is And Why It Matters in Marketing

by Carla Johnson | Apr 6, 2017 | Creativity, Customer Experience, Design Thinking, Marketing

April 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi has increased significantly (366 percent in just a day), but 43 percent has...