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Why Customer Experience Is Failing

Why Customer Experience Is Failing

by Carla Johnson | May 1, 2018 | Customer Experience, Marketing, Purpose

May 1, 2018 By Carlos Hidalgo A recent headline read as follows, An Inconvenient Truth: 93{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806} of Customer Experience Initiatives are Failing . . . To Differentiate.  The article, written by Bob Thompson...
Know Your Customers “Job to be Done”

Know Your Customers “Job to be Done”

by Carla Johnson | Nov 15, 2016 | Customer Experience

November 15, 2016 by Carla Johnson I was talking to the CMO of a $7 billion technology company this week about his secret to success. In just two short years, he’s been able to build a highly innovative, highly accountable team that delivers customer value. And I...
The Difference Between Brand Purpose, Vision and Mission

The Difference Between Brand Purpose, Vision and Mission

by Carla Johnson | Sep 6, 2016 | Branding

September 6, 2016 by Carla Johnson The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is a challenge for every company. Taking care of the daily details of running a business...
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