by Carla Johnson | May 1, 2018 | Customer Experience, Marketing, Purpose
May 1, 2018 By Carlos Hidalgo A recent headline read as follows, An Inconvenient Truth: 93% of Customer Experience Initiatives are Failing . . . To Differentiate. The article, written by Bob Thompson goes on to detail various issues most organizations experience that...
by Carla Johnson | Nov 15, 2016 | Customer Experience
November 15, 2016 by Carla Johnson I was talking to the CMO of a $7 billion technology company this week about his secret to success. In just two short years, he’s been able to build a highly innovative, highly accountable team that delivers customer value. And I...
by Carla Johnson | Sep 6, 2016 | Branding
September 6, 2016 by Carla Johnson The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is a challenge for every company. Taking care of the daily details of running a business...
