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10 B2B Women CMOs to Keynote Your Next Event

10 B2B Women CMOs to Keynote Your Next Event

by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing

January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
102 of the Most Inspiring Storytelling Quotes of All Time

102 of the Most Inspiring Storytelling Quotes of All Time

by Carla Johnson | Feb 1, 2016 | Marketing

February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of entertainment, education, cultural preservation and instilling moral values. The ancient art of...
How Marriott and GE Built Audiences Through Experiences

How Marriott and GE Built Audiences Through Experiences

by Carla Johnson | Sep 7, 2015 | Branding, Marketing

September 8, 2015 In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly...
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