by Carla Johnson | Jan 19, 2017 | Marketing
January 19, 2017 by Carla Johnson “If you can’t measure it, don’t do it.” We’ve heard this plea hundreds of times, but marketers have to quit blindly following this mandate. Often the most valuable part of our work isn’t measurable. Think about networking. The time we...
by Carla Johnson | Feb 1, 2016 | Marketing
February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of entertainment, education, cultural preservation and instilling moral values. The ancient art of...
