Below you'll find a list of all posts that have been tagged as “Future of Marketing”
February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value. But marketing has the potential to be much more than any of these best-case scenarios. Which is exactly the point …
November 24, 2015 A few years ago I wrote a book on the history of B2B marketing. It was a fascinating journey for me – as a marketer, a writer and a historian (I’m a history major). We’ve come a long way, baby, as the old saying goes. Sometimes it’s hard to remember how far we’ve come when we’re in …
