Making Choices About Choices

September 12, 2019 Making lists is one of my favorite things to do because I like to check things off. At the end of crazy days when I’ve had no control, I’ll make a list and check off what I got done so I don’t feel like I wasted my day. I grew up living near my grandmothers, with whom …

How Marketing & HR Can Build a Much Better Brand Together

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the meticulous work of successfully bringing the brand promise to …

Digital Storytelling: Powerful Insights from 14 Top Experts

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s a big difference. Marketers who consistently tell a great story understand there’s a number of ways to tell a story through digital channels that give it dimension and make it …