Is Marketing Its Own Worst Enemy?

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value. But marketing has the potential to be much more than any of these best-case scenarios. Which is exactly the point …

How Marketing & HR Can Build a Much Better Brand Together

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, but when it comes to delivering on those promises, its people from all around the organization who have to do the meticulous work of successfully bringing the brand promise to …