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Brand Your Company: How to Tell Your Organization’s Story

Brand Your Company: How to Tell Your Organization’s Story

by Carla Johnson | Jun 30, 2016 | Branding, Internal Communications

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it is being touted as a core skill that those at all corporate levels should master. And with good...
Why Marketers Should Worry about Corporate Culture

Why Marketers Should Worry about Corporate Culture

by Carla Johnson | Jun 9, 2016 | Corporate Culture, Customer Experience

June 9, 2016 by Michelle Smith The challenges facing today’s Marketing executives are daunting. Not only are we charged with doing even more with even less, but doing it faster and more effectively than ever before. Further, we’re faced with unprecedented options for...
Teach Employees to Tell Your Brand Story

Teach Employees to Tell Your Brand Story

by Carla Johnson | Oct 24, 2013 | Branding, Internal Communications

September 24, 2013 “Let me tell you a story…” is one of the most powerful phrases you hear. Yet while people relish this from Hollywood movies and best-selling authors, they often shun it in the board room. They shouldn’t. Some companies are slowly starting to...
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