Interview with an Innovator: Michael Brenner on why Mean People Suck

October 24, 2019 Many of the best innovators I know don’t carry an “innovation” title on their business card. They are people who understand that new ideas can happen anytime and anywhere. But that’s not how most of the world looks at innovation. “Innovators” are the design thinkers, the data scientists and the engineers. They’re the ones who have a …

How Giving Useful Ideas and Secrets Builds Trust

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide …

4 Ways You Can Humanize Marketing and Build Relationships

March 21, 2017 by Brian Carroll We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all …

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. A pastor, activist and humanitarian, King’s “I Have a Dream” speech, Nobel Peace Prize lecture and “Letter from a Birmingham City Jail” are among the most revered orations and writings in the English language. King wasn’t able to make …

Why Empathy Matters in Storytelling and How to Use It

December 6, 2016 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless British writer Eric Blair and his adventures on the streets of…you guessed it…Paris and London. It was Orwell’s first novel and in good part, autobiographical. Although he came from a …