by Carla Johnson | Oct 23, 2019 | Corporate Culture, Innovation
October 24, 2019 Many of the best innovators I know don’t carry an “innovation” title on their business card. They are people who understand that new ideas can happen anytime and anywhere. But that’s not how most of the world looks at innovation. “Innovators” are the...
by Carla Johnson | Jan 16, 2018 | Customer Experience, Marketing
January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider...
by Carla Johnson | May 4, 2017 | Corporate Culture, Customer Experience, Marketing, Sales
May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think...
by Carla Johnson | Mar 30, 2017 | Creativity, Customer Experience, Marketing, Storytelling
March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility. He took a battery of psychological tests, but they showed nothing. Elliot was coherent and...
by Carla Johnson | Mar 16, 2017 | Corporate Culture, Creativity, Customer Experience
March 16, 2017 by Carla Johnson In his book Down and Out in Paris and London, author George Orwell (of 1984 and Animal Farm fame…) tells the story of penniless British writer Eric Blair and his adventures on the streets of…you guessed it…Paris and London. It was...
