What the 2022 Edelman Trust Barometer Means for Innovation

February 1, 2022 For 22 years, global communications company Edelman has followed the topic of trust in global business. There have been a tremendous amount of ebbs and flows, disruptions and changes, but few have matched the upheaval in who people turn to for trusted information than the last two years. Elections. Pandemics. Governmental upheaval. Climate change. Supply chain disruption. …

2021 Edelman Trust Barometer: Trust Crisis Creates Leadership Opportunity

January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months. The effects of this imperfect storm come out this month in Edelman’s 2021 Trust Barometer. This annual index measures the average percent of trust people …