Celebrating Failure: An Interview with Dr. Samuel West

August 9, 2022 “Fail fast.” “Fail forward.” “There’s no innovation and creativity without failure.” “Failure’s not an option.” A lot of language gets thrown around about failure in innovation. It all seems well and good until someone actually fails. Then? All hell breaks loose. People point fingers, make excuses, and look for the sacrificial lambs. Someone to reprimand or even …