CEOs Put CMOs in the Hot Seat to Deliver Disruptive Growth

November 3, 2016 by Carla Johnson In a new report from Accenture Strategy, The C-Level Disruptive Growth Opportunity. Chief Marketing Officers: What your CEO Might Not Be Telling You, authors Kevin Quiring, Rachel Barton and Joanna Levesque bring to light a lurking threat of which CMOs may not be aware – CEO expectations to drive new growth opportunities for the enterprise. …