by Carla Johnson | Apr 20, 2017 | Branding, Marketing, Storytelling
April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and identity so that they can create more consistent and compelling communications....
by Carla Johnson | Nov 17, 2016 | Storytelling
November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if they’re serious about hitting revenue numbers. Sales teams say it’s hard and takes too long to affect a sale....
by Carla Johnson | Sep 27, 2016 | Branding, Customer Experience
September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is a thing of the past. As we look to deliver value within our organizations, we find that our...
by Carla Johnson | May 17, 2016 | Uncategorized
May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s a big difference. Marketers who consistently tell a great story...
