by Carla Johnson | May 4, 2017 | Corporate Culture, Customer Experience, Marketing, Sales
May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think...
by Carla Johnson | Apr 20, 2017 | Branding, Marketing, Storytelling
April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and identity so that they can create more consistent and compelling communications....
by Carla Johnson | Mar 28, 2017 | Creativity, Marketing
March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he founded The Institute of Personality Assessment and Research (IPAR). After his...
by Carla Johnson | Sep 27, 2016 | Branding, Customer Experience
September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is a thing of the past. As we look to deliver value within our organizations, we find that our...
