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Use Buyer Persona Research to Improve B2B Customer Experience

Use Buyer Persona Research to Improve B2B Customer Experience

by Carla Johnson | Aug 9, 2016 | Customer Experience

August 9, 2016 by Tony Zambito Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806} of B2B...
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