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Orchestrating the Experience: The New Buyer and Their Journey

Orchestrating the Experience: The New Buyer and Their Journey

by Carla Johnson | Mar 29, 2018 | Customer Experience, Marketing, Sales

March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade? It’s certainly no secret that the methods and...
Understanding How, When and Why Customers Buy

Understanding How, When and Why Customers Buy

by Carla Johnson | Mar 8, 2018 | Customer Experience, Marketing, Sales

March 8, 2018 By Carla Johnson Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details....
The Multidimensional Customer: Building Experiences from the Outside In

The Multidimensional Customer: Building Experiences from the Outside In

by Carla Johnson | Jan 25, 2018 | Customer Experience, Marketing

January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years. And while businesses keep gathering bigger and bigger data, customers feel...
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