by Carla Johnson | Jan 25, 2018 | Customer Experience, Marketing
January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years. And while businesses keep gathering bigger and bigger data, customers feel...
by Carla Johnson | Mar 9, 2017 | Creativity, Customer Experience, Marketing, Storytelling
March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where much of our inspiration ends and reality sets in. We have bosses who would never go for...
by Carla Johnson | Jan 3, 2017 | Customer Experience
January 3, 2016 by Carla Johnson We live in a world of constant connections – access to anything, anytime, anywhere. Consumers and customers are empowered with more information than ever before. This makes the quality of every connection that much more critical. It’s...
by Carla Johnson | Dec 1, 2016 | Customer Experience
December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the importance of customer experience, few understand what it takes to become...
by Carla Johnson | Nov 15, 2016 | Customer Experience
November 15, 2016 by Carla Johnson I was talking to the CMO of a $7 billion technology company this week about his secret to success. In just two short years, he’s been able to build a highly innovative, highly accountable team that delivers customer value. And I...
