• Book
  • Speaking
  • Workshops
  • Consulting
  • Blog
  • Book
  • Speaking
  • Workshops
  • Consulting
  • Blog
EMAIL CARLA
Customers are Key to Innovation

Customers are Key to Innovation

by Carla Johnson | May 29, 2018 | Business, Customer Experience, Innovation

May 29, 2018 By Carla Johnson Lynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small Nebraska town not far from where I did. Twenty years my senior, Lynn had an enviable reputation in the architecture industry for...
Defining Modern Customer Experience

Defining Modern Customer Experience

by Carla Johnson | Apr 17, 2018 | Creativity, Customer Experience, Marketing

April 17, 2018 by Carla Johnson I spent last week at Oracle’s Modern Customer Experience conference in Chicago. One of the refreshing things about the work I do is being able to lift my head from my desk and spend time with really groups of people who focus on...
4 Ways Branding Contributes to the Customer Experience

4 Ways Branding Contributes to the Customer Experience

by Carla Johnson | Apr 12, 2018 | Branding, Customer Experience, Marketing

April 12, 2018 by Sam Holzman In today’s digital age, the customer has more power than ever before—and marketers are taking notice. In fact, a recent study found that 83{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806} of marketers think customer...
Understanding How, When and Why Customers Buy

Understanding How, When and Why Customers Buy

by Carla Johnson | Mar 8, 2018 | Customer Experience, Marketing, Sales

March 8, 2018 By Carla Johnson Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details....
Sorry…That’s Not What Our System Says…

Sorry…That’s Not What Our System Says…

by Carla Johnson | Feb 8, 2018 | Branding, Customer Experience, Marketing

February 8, 2018 by Carla Johnson I went to my local library yesterday to use their production studio to make a higher-quality voiceover recording than I could do on my laptop. My schedule’s tight so I reserved the room online ahead of time. I checked in with the...
« Older Entries
E

Speaking

E

Workshops

E

Consulting

E

Carla Johnson

E

Author

E

Blog

E

Contact

  • Follow
  • Follow
  • Follow

PRIVACY POLICY

Cleantalk Pixel