by Carla Johnson | Mar 29, 2018 | Customer Experience, Marketing, Sales
March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade? It’s certainly no secret that the methods and...
by Carla Johnson | Jan 25, 2018 | Customer Experience, Marketing
January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years. And while businesses keep gathering bigger and bigger data, customers feel...
