by Carla Johnson | Aug 8, 2019 | Customer Experience, Sales
August 8, 2019 Everyone’s grumbling about customer experience getting worse. Is it our imagination? Nope. It’s a real thing. At least that’s the findings from a report from Oracle and Customer Experience Expert Jeanne Bliss. The new study, One Size Doesn’t Fit All,...
by Carla Johnson | May 29, 2018 | Business, Customer Experience, Innovation
May 29, 2018 By Carla Johnson Lynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small Nebraska town not far from where I did. Twenty years my senior, Lynn had an enviable reputation in the architecture industry for...
by Carla Johnson | Apr 17, 2018 | Creativity, Customer Experience, Marketing
April 17, 2018 by Carla Johnson I spent last week at Oracle’s Modern Customer Experience conference in Chicago. One of the refreshing things about the work I do is being able to lift my head from my desk and spend time with really groups of people who focus on...
by Carla Johnson | Mar 27, 2018 | Customer Experience, Sales
March 27, 2018 by Carlos Hidalgo 90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. Given...
by Carla Johnson | Jan 25, 2018 | Customer Experience, Marketing
January 25, 2018 by Carla Johnson When, where, why and how do people spend money? The motivations that make up how people make decisions have become incredibly complex in the last few years. And while businesses keep gathering bigger and bigger data, customers feel...
