by Carla Johnson | Apr 8, 2021 | Marketing, Sales
April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably. While it’s not only incorrect, this misunderstanding creates lost opportunities to build early relationships with customers (or potential customers), create a...
by Carla Johnson | May 15, 2018 | Customer Experience, Innovation
May 15, 2018 by Mitch Duckler When it comes to digital transformation, change is constant, and it’s evolving faster than ever. The world has become far more digital, consumer expectations have changed dramatically in recent years, and so much more is technically...
by Carla Johnson | Apr 12, 2018 | Branding, Customer Experience, Marketing
April 12, 2018 by Sam Holzman In today’s digital age, the customer has more power than ever before—and marketers are taking notice. In fact, a recent study found that 83{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806} of marketers think customer...
by Carla Johnson | Mar 29, 2018 | Customer Experience, Marketing, Sales
March 29, 2018 by Carla Johnson Just what is a “buyer’s journey?” Do our customers really go through some kind of predictive path on their way to buying a product or service? Has this really changed over the last decade? It’s certainly no secret that the methods and...
by Carla Johnson | Mar 8, 2018 | Customer Experience, Marketing, Sales
March 8, 2018 By Carla Johnson Just because two customers are close in age, live in big cities and earn similar incomes doesn’t mean they spend the same way. Despite what they have in common, they could be very different customers once we dig into the details....
