January 7, 2020 TAKE THE 30-DAY CREATIVITY CHALLENGE One the first day of class, a pottery teacher split her class into two halves. To the first half she said, “You will spend the semester studying pottery, planning, designing, and creating your perfect pot. At the end of the semester, we’ll have a competition to see whose pot is the best.” …
28 Unique Gifts for Creative Thinkers
December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. Some original thinkers are more hands on and others prefer more techie things. Regardless of the type you’re looking to please, here’s a list of 28 gifts that will show them you understand their tastes and want to …
How to Improve Critical Thinking (in 7 Steps)
October 22, 2020 For innovative leaders, critical thinking is at the heart of everything they do. We’ve developed a tremendous reliance on technology to deliver data and analytics. Heck, I’m not sure I’d know how to get from home to the grocery store 3 blocks away without Google maps. But researchers from McGill University have determined that all the help …
What is Innovation?
September 3, 2020 If you asked 10 different people to define innovation, you’d get 20 different responses. It’s one of those things that seems simple to define and understand but turns complicated when you’re pressed for specifics. It’s no wonder. Innovation has turned into one of the biggest cliché words executives use to talk about how they differentiate their companies …
Interview with an Innovator: Dave Birss on Removing Barriers to Great Ideas
Learn how drinking alcohol can help remove barriers to creativity, innovation and coming up with great ideas.
8 Things Creative Thinkers Know that You Don’t
February 14, 2020 People say “creatives” have a natural knack for what they do. I think they do, to a certain degree. But mostly these original thinkers have a way of looking at the world that other people don’t. It’s not a hidden secret sauce. In fact, an article on Thrive Global listed the most important things that creative thinkers …
How to be More Creative (77 Ways)
January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice. Consistent practice. Since January is International Creativity Month, I wanted to give you some ideas about how you …
Interview with an Innovator: Tim Washer on Inspiration, Humor and Embracing Vulnerability
November 20, 2019 Mark Twain said that, “Humor is the great thing, the saving thing after all. The minute it crops up, all our hardnesses yield, all our irritations, and resentments flit away, and a sunny spirit takes their place.” He’s not wrong. Studies show that a sense of humor can make you mentally and physically healthier, make you more …
Questions or Full Stops
June 13, 2019 There’s an ever-widening gap between what’s natural to us as children and what’s taught into us through the educational system and corporate culture. American author, educator, media theorist and cultural critic, Neil Postman says “children enter school as question marks and leave as full stops.” The same thing happens to employees as they enter the work world. …
Which Type of Employee Are You?
May 16, 2019 In 1968, the deputy director for NASA came to George Land with a problem. Land was a general systems scientist who founded a research and consulting institute to study the enhancement of creative performance. The deputy director told Land that they had a lot of smart people working for them, but they needed a way to root …
Is Management the Enemy of Innovation?
May 2, 2019 A couple of weeks ago I spoke at a conference in Stockholm, Sweden about how to bring new ideas into an organization. At the end, a woman in the audience raised her hand and asked a question: What do you do when management kills your great idea? Hands down, when I talk about innovation and how to …
How Carcasses, Cats and Critters Sparked Brilliant Innovation
April 18, 2019 “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious after awhile. That’s because they were able to synthesize new things.” — Steve Jobs This quote is one of Steve Jobs’s most famous. When we …
How to Find Insights
April 5, 2019 Hiero was a tyrant who believed that his goldsmith was cheating him. He didn’t know how to prove it – he suspected the goldsmith was swapping out gold with silver – so he hired Archimedes, a local mathematician and engineer, to prove it for him. This was an important assignment. The object in questions was a …
How to Conduct a Brand Transplant
January 31, 2019 There’s a story of a young boy who showed great promise as an artist. His father, an art teacher himself, sent the boy to schools to hone his talent through rigid academic exercises. A natural finesse had him easily mastering difficult techniques. Instructors entered his work in competitions against more established artists and the student quickly gained the attention …
Why You Have Brand Detachment Disorder
January 17, 2019 In the world of great ideas, there’s iconic brands that get all the credit. Take LEGO, for example. This is a company that sells little rectangular pieces of plastic. But they consistently churn out great idea after great idea. Go to their website and besides ordering products, you can build things, share them with friends and watch videos. Five …
How Creative Are You? Take the Test.
March 28, 2017 by Carla Johnson A Harvard grad, Dr. Donald W. MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. In 1949 he founded The Institute of Personality Assessment and Research (IPAR). After his retirement, he was a visiting fellow at the Center for Creative Leadership. Throughout his career, MacKennon dug deep into …
If LEGO Built Your Brand Experience, What Would It Look Like?
March 9, 2017 by Carla Johnson Marketers love massively creative work. We hype Super Bowl ads. We study the most innovative companies. And we follow curious minds. But that’s where much of our inspiration ends and reality sets in. We have bosses who would never go for such wild ideas. Budgets that can’t stretch that far. There’s too much bureaucracy. …
Design Thinking: What It Is and Why It Matters to Marketers
May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. These are the people who stereotypically take an idea or concept and bring it into the real world. They put different pieces together, many of which seem unrelated, and ultimately solve problems for their clients. But …
Insights vs Measurement. Are You Holding Yourself Back?
February 9, 2017 By Carla Johnson “Those who cannot change their minds cannot change anything.”– George Bernard Shaw Daniel Pink’s book A Whole New Mind: Why Right-Brainers Will Rule the Future helped me realize I wasn’t crazy. I grew up in a house full of left-brain people – my dad was an accountant-turned-farmer, my mom was a teacher and my …
Do You Suffer From Brand Detachment Disorder?
February 7, 2017 by Carla Johnson Super Bowl ads are the mother lode of creativity. They’re the most watched show on television every year and the buzz of marketers for weeks on end – potentially years. From this year’s National Geographic spot for its upcoming show Genius and Audi’s ad about equal opportunity and equal pay for women, it’s the …
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