by Carla Johnson | Aug 11, 2016 | Uncategorized
August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing are overflowing into the C-suite. And a big part of that conversation is about...
by Carla Johnson | Apr 26, 2016 | Uncategorized
April 26, 2016 The Content Marketing Institute keeps rolling out research that give marketers better perspective about the growing profession we’re in. This week, CMI released B2B Enterprise Content Marketing 2016: Benchmarks, Budgets and Trends – North America....
by Carla Johnson | Apr 19, 2016 | Customer Experience
April 19, 2016 “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels...
by Carla Johnson | Feb 15, 2016 | Storytelling
February 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become stellar storytellers, I’ve noticed that relevance in storytelling is what separates the...
by Carla Johnson | Feb 1, 2016 | Marketing
February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of entertainment, education, cultural preservation and instilling moral values. The ancient art of...
