by Carla Johnson | Aug 30, 2016 | Customer Experience
August 30, 2016 by Robert Rose When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When you have a story, outline it, abstract it, even write it without considering whether it will be a...
by Carla Johnson | Aug 16, 2016 | Customer Experience
August 16, 2016 by Carla Johnson Customer experience isn’t a new idea, but the growing attention to it is. Customers are more widely connected than they’ve ever been, easily hopping between a growing number of devices. They’re looking for a rich, consistent experience...
by Carla Johnson | Aug 11, 2016 | Uncategorized
August 11, 2016 by Carla Johnson Frustration. I’m hearing more of it and not just from marketers – but from executives as well. Conversations that used to be within the walls of marketing are overflowing into the C-suite. And a big part of that conversation is about...
by Carla Johnson | Aug 9, 2016 | Customer Experience
August 9, 2016 by Tony Zambito Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top...
by Carla Johnson | Jul 7, 2016 | Uncategorized
July 7, 2016 by Jeff Julian Content marketers love writing content. It’s almost like we made Content Marketing up just to fool our managers into letting us write and get paid for it. Just in the segment of content dedicated to help marketers, thousands of pieces of...
