by Carla Johnson | Oct 20, 2015 | Change Management, Internal Communications
October 20, 2015 All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.- William Shakespeare A few years ago I worked with a telecom...
by Carla Johnson | Sep 15, 2015 | Change Management, Leadership
September 15, 2015 Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to...
by Carla Johnson | Sep 16, 2014 | Marketing, Sales
September 16, 2014 Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is hard. Few marketers understand the strategy behind it and even fewer execute it well. It’s an area that’s vitally important to marketers...
