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Play Your Way to More Innovative Customer Experiences

Play Your Way to More Innovative Customer Experiences

by Carla Johnson | Dec 15, 2016 | Creativity

December 6, 2016 by Robert Rose In January, Facebook held its 50th hackathon, a 24-hour Red Bull- and coffee-infused get-together where coders work on innovative applications or new features for existing products. These kind of events are legendary in Silicon Valley,...
How to Tie ROI, KPIs and Other Metrics to Storytelling

How to Tie ROI, KPIs and Other Metrics to Storytelling

by Carla Johnson | Oct 4, 2016 | Storytelling

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? And can you measure it? That was the topic of last week’s Content Marketing Institute twitter chat with Jacob Warwick, marketing...
From Stories to Experiences: Marketing’s Evolving Role in Creating Value

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

by Carla Johnson | Sep 27, 2016 | Branding, Customer Experience

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is a thing of the past. As we look to deliver value within our organizations, we find that our...
5 Steps to Create a Business-Driven Content Marketing Strategy

5 Steps to Create a Business-Driven Content Marketing Strategy

by Carla Johnson | May 24, 2016 | Uncategorized

May 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception, this comes from a lack of understanding about how to create and deliver value as marketers...
Research: 4 Keys to Effective Enterprise Content Marketing

Research: 4 Keys to Effective Enterprise Content Marketing

by Carla Johnson | Apr 26, 2016 | Uncategorized

April 26, 2016 The Content Marketing Institute keeps rolling out research that give marketers better perspective about the growing profession we’re in. This week, CMI released B2B Enterprise Content Marketing 2016: Benchmarks, Budgets and Trends – North America....
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