by Carla Johnson | Apr 11, 2017 | Customer Experience, Marketing
April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to AI quite yet, smart marketers are getting a handle on what it means to...
by Carla Johnson | Mar 7, 2017 | Leadership, Marketing
March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right customers. That number is down 13% from 2016. These are the findings from the...
by Carla Johnson | Oct 13, 2016 | C-Suite, Leadership
October 13,2016 by Carla Johnson You become like the people you surround yourself with. We’ve heard that since we were knee high from our parents. It’s the reason they wouldn’t let us hang out with the coolest of the cool kids. “If SHE jumped off a cliff, would you do...
by Carla Johnson | Aug 2, 2016 | C-Suite
August 2, 2016 by Carla Johnson “What keeps you up at night?” For marketers, there’s plenty. The annual Tech Heads survey of marketing directors and business buyers points out exactly this. This year’s results reveal that B2B CMOs are six times more likely to lose...
