by Carla Johnson | Mar 11, 2021 | Business, C-Suite, Corporate Culture, Marketing
March 11, 2021 Has any role in business morphed more than that of the CMO? It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success. If you’ve worked in marketing long, this isn’t...
by Carla Johnson | Apr 26, 2018 | Leadership, Marketing
April 26, 2018 by Carla Johnson From the theme of the Marketo Summit next week to calls I’ve gotten in the last few days from CMOs about how to amp up their teams, I’ve been thinking a lot about what it takes to create a team of fearless marketers. “Fearless” isn’t...
by Carla Johnson | Mar 27, 2018 | Customer Experience, Sales
March 27, 2018 by Carlos Hidalgo 90{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806} of B2B leaders believe that customer experience is key to their companies’ strategic priorities and...
by Carla Johnson | Feb 13, 2018 | Business, Leadership, Women Keynote Speakers
February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events. The response has been incredible, and I want to thank everyone who has shared the post, commented, sent me...
by Carla Johnson | Jan 9, 2018 | C-Suite, Marketing
January 9, 2018 by Carla Johnson CES received a backlash when it announced the roster of keynotes that was barren of female representation. Kristin Lemkau, CMO JPMorgan Chase responded with a list of 22 “amazing women innovators in tech and media who would slay any...
