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Building a B2B Brand Starts with Stories, Not Standards

Building a B2B Brand Starts with Stories, Not Standards

by Carla Johnson | Apr 20, 2017 | Branding, Marketing, Storytelling

April 20, 2017 by Chris Schermer As a B2B marketing agency, SCHERMER often gets asked to do “branding.” Typically, it’s marketers who want help with their brand positioning, messaging and identity so that they can create more consistent and compelling communications....
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