March 11, 2021 Has any role in business morphed more than that of the CMO? It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success. If you’ve worked in marketing long, this isn’t news. In 2013, the Business Marketing Association and Forrester did research about how CMOs stood at the crossroads …
RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement
March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30%) of marketers say they’re worried that their organization isn’t investing in the right customers. That number is down 13% from 2016. These are the findings from the Marketers’ Confidence Index, a survey released by the American Marketing Association (AMA) in partnership with Kantar …
Use Buyer Persona Research to Improve B2B Customer Experience
August 9, 2016 by Tony Zambito Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. These findings are consistent …