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Rethinking the CMO Role

Rethinking the CMO Role

by Carla Johnson | Mar 11, 2021 | Business, C-Suite, Corporate Culture, Marketing

March 11, 2021 Has any role in business morphed more than that of the CMO? It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success. If you’ve worked in marketing long, this isn’t...
RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

RESEARCH: Marketers’ Confidence at All-time High, But Still Room for Improvement

by Carla Johnson | Mar 7, 2017 | Leadership, Marketing

March 7, 2017 by Carla Johnson Marketers’ confidence rose from last year. While almost a third (30{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806}) of marketers say they’re worried that their organization isn’t investing in the right customers. That...
Use Buyer Persona Research to Improve B2B Customer Experience

Use Buyer Persona Research to Improve B2B Customer Experience

by Carla Johnson | Aug 9, 2016 | Customer Experience

August 9, 2016 by Tony Zambito Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80{1fa3f09e2bb6719cc6653a34c4038b8f8c4ebd7a060bb979778d4383cd5dd806} of B2B...
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