by Carla Johnson | Apr 19, 2016 | Customer Experience
April 19, 2016 “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels...
by Carla Johnson | Apr 12, 2016 | Leadership, Marketing
April 12, 2016 There’s a lot of change happening in marketing, and it’s not going to slow down. Ever. I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t...
by Carla Johnson | May 14, 2013 | Uncategorized
One of the biggest struggles between sales and marketing stems from understanding what sales needs to turn a prospect into a customer and what marketing has the bandwidth to produce. It’s a battle that repeats itself regardless of company size or industry focus....
