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How Marriott and GE Built Audiences Through Experiences

How Marriott and GE Built Audiences Through Experiences

by Carla Johnson | Sep 7, 2015 | Branding, Marketing

September 8, 2015 In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly...
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