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Empathy, Web & People: Improving The B2B Customer Experience

Empathy, Web & People: Improving The B2B Customer Experience

by Carla Johnson | Jan 16, 2018 | Customer Experience, Marketing

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider...
How Giving Useful Ideas and Secrets Builds Trust

How Giving Useful Ideas and Secrets Builds Trust

by Carla Johnson | May 4, 2017 | Corporate Culture, Customer Experience, Marketing, Sales

May 4, 2017 by Brian Carroll I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like,  “I think...
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