by Carla Johnson | Oct 5, 2021 | Innovation, Marketing, Storytelling
October 5, 2021 On the first day of a new job or when joining a networking group, people get bombarded with introducing themselves. Between awkward silences, uncomfortable eye contact, then a quick swap of job titles and company names, the opportunity to become...
by Carla Johnson | Aug 3, 2021 | Branding, Innovation, Purpose
August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients. Roy had been working in the purpose arena long before it was a real ‘thing’. Since 1971, his agency GSD&M had developed purpose...
by Carla Johnson | Jan 21, 2021 | Business, Corporate Communications, Marketing
January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months. The effects of this imperfect storm come...
by Carla Johnson | Jun 18, 2020 | Corporate Culture, Storytelling
June 18, 2020 A significant number of companies have received scathing responses from customers and the media in the last few months – and rightly so. They’re making claims to support people and causes when everything about their behavior proves they...
by Carla Johnson | Jun 12, 2018 | Branding, Corporate Communications, Corporate Culture, Customer Experience, Internal Communications, Storytelling
June 12, 2018 by Carla Johnson Storytelling gets too much credit and not enough appreciation. And that’s because people don’t really understand it, much less how to use it. Storytelling comes down to two things – connection and engagement. And when we look at it...
