by Carla Johnson | Dec 15, 2015 | Uncategorized
December 15, 2015 “Knowing yourself is the beginning of wisdom.”Aristotle I’ve had interesting conversations with a CEO the past few weeks. He reached out to me to talk about marketing because, as he puts it, “We create a lot of content but nothing seems to get...
by Carla Johnson | Dec 1, 2015 | Creativity
December 1, 2015 Western Union banks on its customers’ passions to inspire remarkable content. Laston Charriez, the company’s senior vice president of marketing for the Americas, explains how it innovates in a conservative industry. Few brands have been household...
by Carla Johnson | Nov 17, 2015 | Uncategorized
November 17, 2015 REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their...
by Carla Johnson | Oct 20, 2015 | Change Management, Internal Communications
October 20, 2015 All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages.- William Shakespeare A few years ago I worked with a telecom...
by Carla Johnson | Aug 24, 2015 | Internal Communications
August 25, 2015 Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper, Michael Scott, Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them...
