by Carla Johnson | Sep 2, 2021 | C-Suite, Innovation, Marketing
August 27, 2021 “The revolving door of the marketing C-Suite has been greased.” – Ryan Barwick, Morning Brew Over the last 20 years, the shoulders of a chief marketing officer have gotten incredibly broad. Well, that is, if they want to be able to...
by Carla Johnson | Aug 3, 2021 | Branding, Innovation, Purpose
August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients. Roy had been working in the purpose arena long before it was a real ‘thing’. Since 1971, his agency GSD&M had developed purpose...
by Carla Johnson | Jan 21, 2021 | Business, Corporate Communications, Marketing
January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months. The effects of this imperfect storm come...
by Carla Johnson | Aug 3, 2017 | Customer Experience, Innovation, Purpose
August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the stars provided an unwavering anchor against which they made decisions. Decisions that led them to...
by Carla Johnson | Sep 6, 2016 | Branding
September 6, 2016 by Carla Johnson The ability for a brand to separate itself from the rest of the market and rally employees to deliver distinguishing experiences for customers is a challenge for every company. Taking care of the daily details of running a business...
