How to Conduct a Brand Transplant

January 31, 2019 There’s a story of a young boy who showed great promise as an artist. His father, an art teacher himself, sent the boy to schools to hone his talent through rigid academic exercises. A natural finesse had him easily mastering difficult techniques. Instructors entered his work in competitions against more established artists and the student quickly gained the attention …

What ROI Will Never Tell You

January 19, 2017 by Carla Johnson “If you can’t measure it, don’t do it.” We’ve heard this plea hundreds of times, but marketers have to quit blindly following this mandate. Often the most valuable part of our work isn’t measurable. Think about networking. The time we spend cultivating relationships – deeper relationships – with fewer people is by far more …