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From Stories to Experiences: Marketing’s Evolving Role in Creating Value

From Stories to Experiences: Marketing’s Evolving Role in Creating Value

by Carla Johnson | Sep 27, 2016 | Branding, Customer Experience

September 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Upheaval from a sea of constant change is truly the new norm. Sure footing is a thing of the past. As we look to deliver value within our organizations, we find that our...
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