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Tag Archive

Below you'll find a list of all posts that have been tagged as “B2Bmarketing”

What is Brand Purpose

What is Brand Purpose?

August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients. Roy had been working in the purpose arena long before it was a real ‘thing’. Since 1971, his agency GSD&M had developed purpose statements and activated them in the early days of big brands such as …

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B2BmarketingBrand PurposeBrandingmarketing consultant

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