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Performance Anxiety and the Modern Marketer

Performance Anxiety and the Modern Marketer

by Carla Johnson | Sep 30, 2014 | Business, Creativity, Leadership, Marketing

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. It’s about realizing,...
50 Statistics About B2B Sales and Marketing (Mis)Alignment

50 Statistics About B2B Sales and Marketing (Mis)Alignment

by Carla Johnson | Jun 17, 2014 | Leadership, Marketing, Sales

June 17, 2014 It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. I mean, who would’ve imagined that lip syncing would have such a come back? But if there’s one, at least in the business world, it’s how to fix the chasm between sales and...
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