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Tag Archive

Below you'll find a list of all posts that have been tagged as “B2B Customer Experience”

Use Buyer Persona Research to Improve B2B Customer Experience

August 9, 2016 by Tony Zambito Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  These findings are consistent …

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Account-based MarketingB2B Customer ExperienceB2B MarketingBuyer InsightBuyer JourneyBuyer PersonaCarla JohnsonChief Marketing Officercontent marketingCustomer ExperienceDigital EconomyMarketing ReserachSMOTony Zambito

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