by Carla Johnson | May 22, 2018 | Marketing, Technology
May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and...
by Carla Johnson | Feb 6, 2018 | Branding, Innovation, Technology
February 6, 2018 by Mitch Duckler With another year of rapid advances, artificial intelligence (AI) was the marketing technology buzzword in 2017. And in 2018, AI and machine learning will become even more accessible to brands. AI will pave the way for marketers to...
by Carla Johnson | Apr 11, 2017 | Customer Experience, Marketing
April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to AI quite yet, smart marketers are getting a handle on what it means to...
