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The Difference Between a Customer Journey and a Buyer Journey

The Difference Between a Customer Journey and a Buyer Journey

by Carla Johnson | Apr 8, 2021 | Marketing, Sales

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably. While it’s not only incorrect, this misunderstanding creates lost opportunities to build early relationships with customers (or potential customers), create a...
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