Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

May 22, 2018 by Tom Pick Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing Company leadership …

10 Things Marketers Need to Know About AI

April 11, 2017 by Carla Johnson Artificial intelligence (AI) is seeping into more and more industries, including marketing. While brands aren’t ready to hand over the reins of responsibility to AI quite yet, smart marketers are getting a handle on what it means to them and the future of their profession. A recent article in CIO points out that AI-enabled …