Below you'll find a list of all posts that have been tagged as “Agile Marketing”
April 14, 2015 Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts. More than a decade ago, 17 software developers gathered for a weekend to talk about development methods. One of the outcomes was the Agile Manifesto – a document that shared the groups’ belief of a better …
If content marketing is supposed to support the sales cycle, why are so many companies bad at it? Too many companies think the answer comes from the right marketing automation system or other technology that gets content in front of a customer or prospect. It’s not. It’s about sales and marketing not having walked the proverbial mile in each other’s …
