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Tag Archive

Below you'll find a list of all posts that have been tagged as “Account-based Marketing”

Empathy, Web & People: Improving The B2B Customer Experience

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a …

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Account-based MarketingB2B MarketingBrian CarrollCarlos HidalgoCustomer ExperienceCustomer-CentricEmpathetic MarketingEmpathyLead GeneratingleadershipMarketing Strategy

Use Buyer Persona Research to Improve B2B Customer Experience

August 9, 2016 by Tony Zambito Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  These findings are consistent …

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Account-based MarketingB2B Customer ExperienceB2B MarketingBuyer InsightBuyer JourneyBuyer PersonaCarla JohnsonChief Marketing Officercontent marketingCustomer ExperienceDigital EconomyMarketing ReserachSMOTony Zambito

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