Are You Guilty of Content Foie Gras?

February 2, 2017 by Carla Johnson An interesting question came up at dinner the other day. I was in Chicago catching up with my good friend Evan McLaughlin. Evan and I met a few years ago at Content Marketing World and I’ve found his perspective as a content strategist for Motorola Solutions interesting. While perusing the menu he suddenly sat …

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content Marketing Benchmarks, Budgets, and Trends for North America and B2B marketers are experiencing more success than they did a year ago. One of the key findings from last year’s research …