There are 6 Innovation Archetypes
and you are a:


Natural Genius: Empathy

By smashing the traditional perspective of a highly rational approach to solving problems, the Psychologist understands unstructured innovation. They explore perceptions of an idea from every direction. This is where empathy in business comes into play. What’s it like to be the customer of your idea? What are all the dynamics in how this idea will ultimately play out? What are the emotional ramifications of this innovation? Psychologists understand the evolving role of trust not just in innovation, but in business today.

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