Creating Purpose-Driven Marketing Departments

December 9, 2014 by Carla Johnson In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In ...
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Are You An Agile Content Creator? 6 Traits of Change Agents

November 25, 2014 In a previous post, I talked about why marketers need to embrace change to survive in today’s ...
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Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive

November 11, 2014 How buyers buy has changed how we need to think and act as marketers. If you love ...
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Back to the Basics: Marketing with a Strategy

October 14,2014 The Content Marketing Institute and MarketingProfs released their annual research on the state of content marketing. B2B Content ...
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Performance Anxiety and the Modern Marketer

September 30, 2014 For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel ...
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Sales and Marketing: Moving From Content to Conversations

September 16, 2014 Equipping B2B sales teams with the relevant content that helps them have long-term conversations with buyers is ...
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